Insurance search engine optimisation (SEO) is a digital marketing approach that specifically targets helping Insurance businesses. SEO helps content and pages become more visible and rank higher on search engines, such as Google. It is done with the hopes of attracting more clients looking for insurance services to your business.
There are several SEO techniques that a digital marketing agency will try to get you higher rankings that will benefit your brand. This makes the quality of the agency that you hire for your business very important.
In the insurance industry, clients will primarily be looking for information online if they require insurance services, so SEO becomes a crucial tool for boosting traffic. Keyword research, backlinking and high-quality content creation are some of the ways that can help boost your website and make it rank higher.
In this guide, we will explore how you can boost traffic for your insurance business through the use of digital marketing techniques, such as SEO.
Is SEO important for insurance companies?
If you want to guide more organic traffic to your insurance website, SEO is a crucial element in doing so and it is how a lot of businesses can grow. This is because it’s an effective way of generating leads, clicks and conversions for your chosen page.
Search engines will take a look at everything about your website to determine where it will rank. They will attempt to direct users to credible websites, which makes securing the top spots very important for business growth. According to Forbes, 93% of online experiences begin with a search engine, so it is the best place to get more eyes on your website.
An Effective Insurance SEO Strategy
We can break a successful SEO strategy down into five elements; on-page, off-page, local SEO, content marketing and technical optimisation. Each one of these plays a significant role in maximising the visibility of a page and increasing engagement on the whole.
On-page SEO
Enhancing search engine visibility and user experience is the main goal of on-page SEO. It is an excellent way to create an effective insurance marketing plan, especially for credit insurance. With this strategy, digital marketing agencies will optimise individual pages of a website through several methods. This includes researching and implementing keywords, making the content high-quality and ensuring that the page is user-friendly.
Google’s algorithm is constantly changing and evolving, so it’s important to stay on top of these changes to ensure that content is not outdated and ranks poorly on the search engine. That’s why having a digital marketing agency that knows what they’re doing is crucial to helping your insurance business grow.
Off-page SEO
In contrast to on-site SEO, off-site involves optimising things outside of the website to strengthen its presence. This is primarily done through link building and social media engagement, but other less popular methods that can be used to obtain similar results. Search engines like Google will take these things into account when deciding how important a page is and how highly it will rank.
The main benefits of off-site SEO include higher search engine results, more domain referrals and increased website exposure. It can help your insurance business build a network of connections and earn endorsements in a digital environment.
Local SEO
Local SEO is imperative to insurance companies, as it is the best way to target an audience in their area. This strategy involves actions such as optimising business listings, managing reviews and incorporating location keywords. These will improve the visibility of your insurance company in local searches and help you get more attention from users in your area.
Organic search results are often populated by big brands and blogs, which makes it difficult to compete in the rankings. However, if local SEO is performed, you can easily appear at the top of search engine results pages. Adding useful information to Google, such as opening times, location, phone numbers and good reviews are ways that can help your rankings improve.
Content Marketing
Content marketing is also a great way of targeting and attracting a particular audience. It focuses on creating and distributing relevant and compelling content that builds brand awareness and customer loyalty. A successful content marketing campaign will use blogs, social media and videos to establish a brand as a big player in the industry, which will help build customer relationships.
Technical optimisation
Improving search engine rankings, website security and cost savings are some of the ways that technical optimisation can help your insurance company. The main focus of this strategy is to optimise a website’s infrastructure and code to make it easier to crawl for search engines.
This includes things like website architecture, page structure and using proper HTML tags. These tags help to structure and organise the content of a web page to make it more user-friendly, which will boost rankings.
